I started creating content in 2021 as a way to express my creativity. After spending 7 years in the field of physics as both a student and staff researcher, short form video creation became my exciting new creative outlet. As my love for the content creation grew, so did my desire to leave my comfortable field of physics and pursue something new.
Today, I take a human first approach to my content creation both for brands via contract work and on my personal social channels. I believe the best content is content that connects with people. I hope that each video I make helps inspire someone to take a more active approach to their self care.
I am meticulous about each piece of content I create, and love working with brands to tailor the design and aesthetic of each video to their unique brand voice. I favor natural light, and believe the visuals of a piece of content are just as important as the talking points. On my personal channels I present a soft, feminine style via both clothing and decor choices but can also utilize backdrops for a more neutral background depending on the campaign.
Prose Creator Network
I have worked with Prose as a member of their creator network program where I create quick turn around TikToks/Reels on an on demand basis. Requested videos range from full length styling routines to quick hair styles. This is a video I created for them to use as a paid ad on both TikTok and Instagram.
I worked with L'Oreal to promote their Feria hair color line in Fall 2022. The video gained over 100k organic views on my own TikTok channel and was also run as a paid ad on TikTok. L'Oreal is currently using this footage in a multi-platform social campaign for an additional five months.
Sephora x Gisou
I worked with Sephora during their Shiny Hair Campaign in July 2022. This TikTok campaign featured various shine boosting products with the goal of driving sales to Sephora for summer hair care.
I worked with CVS for their Summer Hair Color Campaign in July 2022 on Instagram. The goal of this campaign was to showcase easy ways to switch your hair color using the CVS summer sale.
I worked with Native in February 2023 to promote their new curl collection haircare line on TikTok.
Rhyme & Reason
I worked with Rhyme & Reason in Winter 2023 on a UGC contract to produce videos promoting the new Wave Revival line at Target. This was a multi-video contract featuring styling videos and in-store shopping experience.